Digital marketing

This course equips students with the skills and knowledge to create, implement, and manage effective digital marketing campaigns. Students will learn how to develop strategic plans using various digital channels, including social media, search engine marketing, email marketing, and content marketing. The course covers essential techniques for analyzing performance metrics, such as website traffic, conversion rates, and engagement, to evaluate the effectiveness of campaigns. Students will also learn how to optimize their marketing e􀆯orts by applying data-driven insights and best practices to maximize reach, impact, and return on investment (ROI). By the end of the course, students will be able to design and execute comprehensive digital marketing strategies that align with business goals and drive measurable results.